1. Your Product Images Look Amateur
If your photos look unprofessional, people assume your products are too.
The fix: Use natural lighting, a plain background, and show multiple angles. Include at least one lifestyle shot showing the product in use. Add a short video if possible - stores with product videos see an average 80% increase in conversions.
2. You're Not Showing Social Proof
People want to know others have bought and loved your product before they commit.
The fix: Add customer reviews prominently on product pages. If you're new, show your Instagram following, press mentions, or beta tester testimonials. Reviews with photos get 5x more engagement than text-only.
3. Your Checkout Has Too Many Steps
Every extra click is a chance for someone to abandon their cart.
The fix: Enable guest checkout immediately. Forcing account creation can drop conversions by 35%. Let them buy first, then offer account creation after. Show a progress indicator so people know they're on step 2 of 3.
4. You're Not Clear About Shipping Costs
Unexpected shipping costs are the number one reason for cart abandonment.
The fix: Show shipping costs early. Better yet, offer free shipping and build it into your price. If that's not possible, set a clear threshold like "Free shipping over $50" and show customers how close they are.
5. Your Mobile Experience is Broken
Over 70% of e-commerce traffic is mobile. If your site isn't optimized, you're losing money daily.
The fix: Test your entire checkout on your phone right now. Make sure buttons are easy to tap, text is readable, and forms auto-fill. Payment buttons should be large and positioned where thumbs naturally rest.
Start Today
Pick one fix from this list and implement it in the next hour. Small improvements compound quickly in e-commerce.
Want weekly strategies like this? Join store owners getting actionable e-commerce tips at EcomSteps. No fluff, just what works.
/s